Hope, Promises, and Chocolate

October 18, 2008 at 2:30 pm | Posted in Uncategorized | 1 Comment
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If you or someone you know is battling cancer, you know that hope is a powerful thing. October is National Breast Cancer Awareness Month, and as many as 3000 Web sites have gone pink for October this year to bring attention to the cause.

 

With an estimated 142,540, cases diagnosed in 2007 – of which 2,030 were male – breast cancer affects people across lines of gender, race, and economic status. Companies looking for ways to make a difference have taken notice of this important issue in recent years, with Yoplait’s Save Lids to Save Lives campaign and Dove Chocolate’s Susan G. Komen Promises campaign.

 

The Dove campaign involves new and traditional media, from messages of hope printed inside the wrappers to e-Promises that can be sent through Dove’s Web site. You can even order chocolates with customized promise messages in the wrappers to send as an encouragement to a friend; however, this interactive aspect is not specifically linked to the breast cancer cause but is available year-round for weddings, anniversaries, birthdays, etc. The pink packages of Dove Chocolates now found in stores do contribute to the search for a cure, with Dove guaranteeing a minimum $250,000 donation to Susan G. Komen for the Cure.

 

Some may say that companies support causes just to get their brand names in the headlines, and that may be true in some cases. Even so, that doesn’t lessen the good that can be done with the donations and by calling attention to the importance of early detection. When a company such as Dove integrates a cause message into the various media included in its campaign, that demonstrates a level of commitment that can resonate with people affected by breast cancer.

 

If breast cancer has touched your life personally or through a loved one, celebrate October as a victory month. Hold on to hope, have faith, and promise to never give up!

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