Digital Banana

October 29, 2008 at 10:38 pm | Posted in Uncategorized | Leave a comment
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Yes, it’s happened. The digital revolution is complete. Even bananas have gone digital! I was greeted this weekend by an unexpected sticker on my breakfast banana.

 

Pocket Size Fun at eatachiquita.com

The sticker says: Pocket Size Fun at eatachiquita.com

 

 

 

It directed me to a Web site, and being the curious marketing communications minded person that I am, I went to it.

 

Who knew that the simple Chiquita banana’s sticker would lead to a plethora of IMC components? On the Web site, I found information about the history of Chiquita bananas, funny drawings and jokes, the opportunity to watch very viral videos or mash up my own, a forum for comments, and even an invitation to join the Chiquita bunch on Facebook! Easy to eat foods are great for the digital generations who need at least one hand free for texting, and what a way to apPEEL to them!

 

Okay, enough with the puns. I have the 1940s Chiquita song in my head now, anyway. No, I wasn’t born then, but I did get to hear it on the Web site (hint: click on the image of the mp3 player). Guess what rhymes with refrigerator?

Get ‘Em While They’re Hot!

September 10, 2008 at 8:48 pm | Posted in Uncategorized | 4 Comments
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If you think it’s hard to keep up with what’s hot and what’s not in the fashion world, just try staying up-to-date with digital media! Even Adweek and Mediaweek have had to change the name of their annual ranking from “Web Site Hot List” to “Digital Hot List.”

 

How do they choose what makes the grade? Factors include growth, unique audience, time spent, influence, ad innovation and results, and the ever-popular judgment call. Before you scroll down and read the list, what do you think you’ll see there? Here’s a hint: there are several newcomers. Got your mental list ready? Okay, read on.

 

 

Who takes the top spot this year?

Who takes the top spot this year?

 

 

 

10. STARDOLL

9. IMEEM

8. THE HUFFINGTON POST

7. XBOX LIVE

6. YOUTUBE

5. GLAM

4. HULU

3. IPHONE

2. FACEBOOK

1. GOOGLE

 

Surprised? What would you have put on the list that they didn’t? Is there anything on there that you think shouldn’t be? Or maybe you’d like to rearrange the order. Read more about the list in the Adweek article, but first rank your top ten in the comments below!

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