Digital Banana

October 29, 2008 at 10:38 pm | Posted in Uncategorized | Leave a comment
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Yes, it’s happened. The digital revolution is complete. Even bananas have gone digital! I was greeted this weekend by an unexpected sticker on my breakfast banana.


Pocket Size Fun at

The sticker says: Pocket Size Fun at




It directed me to a Web site, and being the curious marketing communications minded person that I am, I went to it.


Who knew that the simple Chiquita banana’s sticker would lead to a plethora of IMC components? On the Web site, I found information about the history of Chiquita bananas, funny drawings and jokes, the opportunity to watch very viral videos or mash up my own, a forum for comments, and even an invitation to join the Chiquita bunch on Facebook! Easy to eat foods are great for the digital generations who need at least one hand free for texting, and what a way to apPEEL to them!


Okay, enough with the puns. I have the 1940s Chiquita song in my head now, anyway. No, I wasn’t born then, but I did get to hear it on the Web site (hint: click on the image of the mp3 player). Guess what rhymes with refrigerator?


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