And the winner is…

October 2, 2008 at 6:00 pm | Posted in Uncategorized | Leave a comment
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You! Or it could be. What’s more exciting than the possibility of winning a million dollars, a new car, a new wardrobe, or on a slow news day, even a Chia Pet?

Brands that want to surround themselves with excitement have long relied on sweepstakes, contests, giveaways, and other promotions. Besides attracting consumer attention, benefits can include some media coverage, more store traffic, increased product trial rates, and even new consumer data in the form of names, addresses (both e and snail), and phone numbers provided on entry forms.

Have a look at a few current promotions on the Web:

Feeling like tackling a big renovation project this fall? HGTV has the promo for you! Enter to win $100,000 in the Great Fall Fix-up Sweepstakes.

If you don’t plan to rip out walls but you do want some new floors, try Shaw’s Falling for Floors with the chance to win up to $1000 in flooring. Just coax a leaf to fall into the basket and new carpet, hardwood, etc. is yours!

But maybe house-related promos aren’t your thing. If you’re ready for a sweet treat, you could win the party of your dreams from Hershey Bliss. Even if you don’t win the big chocofest, you might win a little taste. Hershey is giving away 1000 free bags of candy every day!

Continuing the party theme, in a beary fun partnership Teddy Grahams and Build-A-Bear Workshop are offering the “Win a Build-A-Party Celebearation.” Email and date-of-birth are required, but isn’t that a small price to pay for a room full of happy children?

Don’t forget to let me know if you win! Or maybe you’ve already won something this year. What contests and sweepstakes have you entered lately?


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