Half a Bag of Popcorn

October 1, 2008 at 9:00 pm | Posted in Uncategorized | Leave a comment
Tags: , , ,

When is marketing equal parts ad and art? In the short film! (Yes, logo designers, your work can be art, too.) Short films are making strides into many brands’ IMC plans. If you have two minutes or ten, check out one of the selections below.

The Ritz-Carlton tries to shed its old fogey image with this short film, “The Delay.” Notice the dramatic use of lighting and the soundtrack. What do you think? Is it a success?

Guinness presents this quirky film that has made the rounds on YouTube and through emailed links. People tend to love it or hate it. So do you think it’s entertaining or just silly?

Short films can take far more time to develop than their length would imply, but they can be very involving. Dove, Bayer, BMW, and Volvo are just a few of the companies that have added “Lights, Camera, Action” to their marketing phrasebook.


Leave a Comment »

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: