The Communicatorium

When is marketing equal parts ad and art? In the short film! (Yes, logo designers, your work can be art, too.) Short films are making strides into many brands’ IMC plans. If you have two minutes or ten, check out one of the selections below.

The Ritz-Carlton tries to shed its old fogey image with this short film, “The Delay.” Notice the dramatic use of lighting and the soundtrack. What do you think? Is it a success?

Guinness presents this quirky film that has made the rounds on YouTube and through emailed links. People tend to love it or hate it. So do you think it’s entertaining or just silly?

Short films can take far more time to develop than their length would imply, but they can be very involving. Dove, Bayer, BMW, and Volvo are just a few of the companies that have added “Lights, Camera, Action” to their marketing phrasebook.